SPOONERS
BRAND PROFILE
A Korean cuisine restaurant located in La Verne, CA.
Client
SPOONERS
Industry
Food and Beverage Industry
Date / Duration
2021 / 2 months
Services
Discovery & Research
Logo & Brand Identity Design
Collateral Design
CHALLENGE
Rebrand the Spooners brand identity shifting from the vision of the previous owners to the current one. This new brand needed to reflect the new values, and updated logo mark, construct a design identity system, and create collateral from design to print.
OUTCOME
Successful grand opening with dine-in customers reaching capacity. Spooners became one of the most popular Korean Cuisine restaurants in the La Verne area. The brand has a cohesive online presence and strong positioning in the local restaurant market.
WHAT HAPPENED ?
The restaurant’s Yelp reviews increased rewarding a 4.5 star rating out of 272 reviews. A very popular Korean restaurant existing near the La Verne University area.
IMPACT BY NUMBERS:
Increase rating on Yelp to 4.5 stars
Brand recognition within La Verne area.
Increase in sales by 150%
And the result is?
Spooners gained a strong reputation as a Korean restaurant in a location that had very few Asian selections. With a high rating on Yelp and a cohesive brand design identity, the grand opening of the new shop filled capacity and attracted the target audience.